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Wind-tunnel UX and Branded Design

Authors: Neil Barrie, Zag Strategy Director & Stephen Wake, Zag Head of Design Great brands have long understood that providing customers with enjoyable, differentiated user experiences is critical...

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Keep it Simple, Stupid!

Authors; Kimberley Gill, Creative, and Adam Powers, Head of User Experience We live for our holidays, and yet sorting them out has become a self-service chore. So it didn’t feel right to just tell...

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It’s a flat planet

One more in a series of tech columns we’ve written for Marketing magazine this year. This article by Adam on flat design appeared in the September issue. Author: Adam Powers, Head of UX, BBH London...

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IF YOU WANT TO CHANGE CULTURE YOU NEED UX

Relying on policy alone to create an inclusive culture and more effective workforce misses cultural subtleties that can damage the individual and the industry, lessons from User Experience can help us...

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